DISCOVERING THE SALE
The story of sales is littered with missed opportunities and deals that never closed. Enter the approach of DxB4Rx. A technique that turns near misses into guaranteed wins. Equip the struggling sales leader and team with a proven selling skill set based on accurate and quantifiable probing questions resulting in a vision that justifies the deal. The result: more projects won at higher margins, elimination of long buying cycles, and visibility of accountability for all.
With a background in mechanical engineering and an MBA, I have spent over two decades refining a sales leadership approach that consistently delivers double-digit growth. Companies that have benefited from my approach are Johnson & Johnson, Intuitive Surgical, Pentax Medical, B. Braun, Apollo Endosurgery, and TechSolve Inc.
I have led regions to unprecedented success, with many territories regularly surpassing 100% of their annual targets. My experience in startup environments and working directly with inventors has honed my skills in market positioning and branding, leading to substantial market growth. My journey is a testament to the power of becoming a student of my own process, strategic thinking, and the relentless pursuit of excellence in sales leadership.
Meet the Author
What is the DxB4Rx method?
The diagnose before you prescribe methodology is rooted in real-world experience, not theoretical constructs, emphasizing a thorough diagnosis of customer challenges before proposing solutions. This allows you to manage your sales funnel, rather than letting the sales funnel manage you.
This strategic vision has allowed me to lead teams that exceed targets, drive significant market development, and close record-breaking deals in various markets like medical, manufacturing, and aerospace & defense.